Business Management

The Professional Undergraduate Study Programme in Business Management focuses on developing economic and managerial competencies and on applying business management knowledge in contemporary market conditions.

Students develop initiative and entrepreneurial thinking while working on new business ideas, applying knowledge in finance, marketing, communications, accounting, logistics, and information and communication technologies.

By identifying and addressing new challenges arising from digital transformation, students further enhance their knowledge and skills in organizational management, business process management, and leadership.

Admission Requirements

You are eligible to apply if you:

have completed a four-year secondary education in Croatia and passed the State Matura exam,
completed secondary education before 2010 and did not take the State Matura,
completed secondary education abroad,
completed a relevant short-cycle professional study programme (in Croatia or internationally),
are transferring from another higher education institution.

Required Application Documents

To complete your application, please prepare the following:

A copy of both sides of your ID card (with a clearly visible photo)
Secondary school certificates or a higher education diploma (original or certified copy)
Proof of State Matura completion (for applicants who finished secondary school in Croatia after 2010)
A promissory note in the amount of €10,000, signed by the student as the primary debtor and guaranteed by a third party (approved in advance by PAR)
For applicants educated abroad: a formal recognition decision issued by the Ministry of Science and Education confirming the equivalence of foreign qualifications
A birth certificate (original or certified copy)
A certificate of citizenship (original or certified copy)
Two passport-sized photographs (4×6 cm)

Application Process and Enrolment

After submitting the required documentation, applicants complete the Enrolment Form, which is issued and filled out at the Student Office. By signing the Study Agreement, you become an official student of PAR University of Applied Sciences. Upon enrolment, you must pay an enrolment fee of €300 and either the first tuition instalment (if paying in instalments) or the full tuition fee (if paying in a single payment). The enrolment fee is €300 for the first academic year and remains €300 for each subsequent academic year.

Tuition fees and enrolment costs should be paid to one of the following bank accounts of PAR University of Applied Sciences:

Zagrebačka banka
IBAN: HR5623600001102314249

Erste&Steiermärkische Bank
IBAN: HR0924020061100660612

Tuition payment options

One-time payment
- €5,000 (payment due no later than 8 days after enrolment)
Payment in 2 or 4 instalments
- 2 instalments – €5,200
  - First instalment: upon enrolment
  - Second instalment: by the end of the winter semester
- 4 instalments – €5,200
  - First instalment: upon enrolment
  - Second: by the end of the winter semester
  - Third: by 30 March
  - Fourth: by 30 June
Payment in 6 or 10 instalments
- 6 instalments – €5,500
  - First instalment: upon enrolment
  - Second: by 30 October
  - Third: by 30 December
  - Fourth: by 28 February
  - Fifth: by 30 April
  - Sixth: by 30 June
- 10 instalments – €5,500
  - First instalment: upon enrolment
  - Remaining instalments: on the first day of each month over the following nine months
Student loan
- €5,500

Courses

Our programme offers a comprehensive and carefully designed portfolio of courses that combine theoretical foundations with practical application. Through a multidisciplinary approach, students gain knowledge in key areas such as economics, management, finance, marketing, and entrepreneurship. Course content is continuously aligned with current industry trends, ensuring that students develop relevant skills for the modern business environment.

A detailed overview of courses for enrolled students is available here.

For Erasmus+ students, course offerings are available here.

Learning Outcomes

(LO 1) Apply Fundamental Economic Knowledge

Integrate core microeconomic and macroeconomic principles when interpreting economic models
Apply modern mathematical and statistical methods for empirical testing of theoretical economic models
Produce professional reports in accordance with ethical standards and principles of academic integrity
Apply acquired theoretical knowledge in everyday business practice

(LO 2) Organise and Monitor Business Management Processes

Select relevant legal frameworks applicable to business operations
Evaluate business performance of lower complexity based on financial statements
Manage logistics processes to ensure efficiency and cost-effectiveness in global market conditions
Assess financial performance based on financial statements and key performance indicators
Integrate leadership approaches to continuously improve organisational and business processes
Critically evaluate international trade relations and the specifics of global business operations
Align human resource management processes with labour market trends and organisational development goals

(LO 3) Communicate Effectively in Domestic and International Business Environments

Manage business situations using appropriate standards of business culture and ethical principles
Communicate effectively in written and oral form using professional business terminology
Communicate in foreign languages in both spoken and written business contexts
Evaluate the importance of intercultural competencies in international business environments
Recognise the importance of a healthy lifestyle and physical activity for professional growth and development

(LO 4) Develop Marketing Plans and Business Projects

Design marketing plans for launching new products and/or services
Select methods for identifying promising business ideas and innovative strategies
Develop comprehensive business plans for small and medium-sized enterprises
Prepare project proposals for EU funds and programmes
Evaluate business development opportunities within the EU and funding possibilities
Assess market research results to support informed and sustainable business decision-making

(LO 5) Develop Business Ideas Using Modern Digital and ICT Tools

Evaluate new business opportunities based on sustainable development principles
Select appropriate ICT tools and software solutions for managing business processes

Programme Objectives

The general objectives of the professional undergraduate study programme in Business Management (CROQF level 6.1) are to:

provide a systematic and high-quality education in the field of business management,
deliver a study programme aligned with the Bologna Process, enabling students to acquire specific managerial competencies for today’s business environment,
equip students with specialised knowledge and skills in economics, finance, marketing, organisation, and management,
foster the development of critical thinking, entrepreneurial mindset, creativity, and innovation in solving business challenges,
promote ethical values, social responsibility, and sustainable development in business decision-making,
encourage research activities and international experience, essential for success in a modern global business environment.

The professional undergraduate study programme in Business Management equips students with the knowledge and skills required for independent work in business organisations and institutions. It also provides a solid foundation for graduate-level continuing education in economics.

Work-based learning in a real business environment Our partners

Our programme stands out for its dual approach, combining theory and practice equally. Courses are delivered by experienced industry professionals, in close collaboration with leading companies at the national level.

One of the things I value most about studying at PAR is the flexibility it offers. Since most classes take place in the afternoon, I have my mornings free to organize my time, work, and focus on other responsibilities. It makes it much easier to balance studies with professional experience without feeling overwhelmed. This structure has allowed me to stay productive, independent, and fully engaged in both my academic and professional life.

Studying in Rijeka has been a truly unique experience. What sets PAR apart is not only the support and understanding from professors, but also the strong sense of community among students. There is a genuine closeness and willingness to support one another that makes you feel part of something bigger. One of the highlights for me was participating in the UniSport Finals together with my fellow Erasmus colleagues – an experience that perfectly reflects the spirit of connection and teamwork at PAR.

I really appreciate the range of short programmes offered at PAR, as they provide valuable opportunities to learn beyond the classroom. One of the highlights for me was the “Women without PARdon” conference, where I had the chance to participate and gain insights from inspiring female leaders. Experiences like this make studying at PAR dynamic and enriching, and they add real value to the overall academic journey.

Being an Erasmus student at PAR has been much more than just studying abroad – it has been a journey of personal growth and unforgettable experiences. From day one, I felt supported by the university’s resources and dedication. The activities they organize bring us closer to Croatian culture while making learning engaging and enjoyable. I also had the opportunity to complete my internship at the university, becoming part of a warm and welcoming environment that truly feels like home. Without a doubt, this experience has been a turning point in my life.