About the brand
The symbol of PAR is a modernized version of the historic coat of arms of the city of Rijeka, its most recognizable element – the two-headed eagle.
According to historical sources, the people of Rijeka designed their coat of arms and through the history they fought for the survival of the two-headed eagle as a symbol of the city. In other words, they are strongly attached to their visual symbol. The two-headed eagle is today located on the top of the City Tower where it was placed in 2017. The eagle had been in the same place from 1906 to 1949.
The visual sign of the PAR group reveals the fact that PAR belongs to the city of Rijeka which has extremely rich history and is proud of its great inventions as well as its unique personality.
The visual identity of the PAR group combines three colors of Rijeka – red, yellow and blue. Red symbolizes courage, yellow confidence and blue openness.
Project title: Professional redesign of the PAR Business School website
The aim of the project was to redesign the official website of the PAR Business School and related domains and subdomains in order to attract new users of the website, better positioning and increase the competitiveness of the PAR Business School in the Internet environment.
Total project value: HRK 142,000.00.
Amount co-financed by the EU: HRK 99,400.00
Project implementation period: 10.10.2018. – 09.10.2019